With childhood viewing habits dramatically altered over the past decade with platforms such as YouTube replacing traditional longform shows, it’s only a matter of time before we start to see the inevitable shift in the approach to longform, so what will that look like? 

Join us for an insightful panel discussion as we explore the dynamic transformations in children's viewing habits over the past decade. 

Discover how the kids' world is expanding across multiple platforms, with a necessary focus on merchandising and gaming emerging as the primary catalysts for exponential global growth. From the monetization strategies to the technological innovations shaping the future, our speakers will share their insights on the current landscape and discuss predictions, consumption patterns, the imminent transformation of longform content, the convergence of technology, content creation, and the future of children's television. 

Commencing with a presentation from Ampere Analysis of children’s viewing habits.

Session produced & moderated by Libbie Doherty - Australian Broadcasting Corporation