Ella is an industry leader in social for broadcast television, recognised internationally for turning major TV formats into cultural moments online. With more than a decade of experience across the BBC, Netflix and ITV, she has developed high-impact digital strategies that drive engagement and grow audiences.

Her work spans some of the world’s biggest entertainment and factual shows, including Big Brother, Love Island, Strictly Come Dancing and multiple Attenborough documentaries. For these titles she has launched original digital formats, shaped distinctive social strategies and built highly engaged communities across TikTok, Instagram, YouTube and beyond.

Focused on creating content that genuinely entertains audiences, Ella develops platform-native storytelling that expands the world of a show beyond broadcast. Her campaigns have generated more than a billion combined impressions and have been recognised with multiple major industry awards, including the Lovie Awards and UK Content Awards, as well as a Webby Honouree recognition for digital entertainment campaigns.

Her work sits at the intersection of storytelling, audience behaviour and digital culture – ensuring television remains culturally relevant for the next generation of viewers.