Jamie Searle is CEO and Founder of Snack Drawer, a culture-first creative agency based in Melbourne. With more than 15 years’ experience across digital marketing, partnerships, creative communications and business leadership, Jamie has built a reputation for helping brands earn meaningful attention through culturally relevant ideas and building audiences.

Before founding Snack Drawer in 2020, Jamie held senior roles at Thinkerbell, NBCUniversal and Universal Music, Brave Bison, Base79, working across growth, content, strategy and commercial partnerships. Under Jamie’s leadership, Snack Drawer has grown into an award-winning agency working with brands including Netflix, Meta, Nike and Wesfarmers Health. Snack Drawer's work sits at the intersection of creativity, culture, media and audience behaviour, with a strong focus on how brands can build relevance in a fragmented attention economy. He is particularly interested in the creator economy, fandom, PR, social strategy and the future of modern agency models.