Kirsty Wilson is the Lead for Global Partnerships, Meta ANZ, managing strategic partnerships for creators across Facebook, Instagram, WhatsApp, Meta Ai and Threads—platforms that reach over 3.5 billion daily active people globally.

As creators, and content continue to explode, Kirsty, and the Meta Partnerships team champion their voices, and educate them on the best practice to succeed - The scale of the platform is vast - Reels are shared more than 4.5 billion times every single day across Instagram and Facebook.

Prior to Meta, Kirsty was Head of Social Content Network 10. In this role, she managed the network's social brand, strategy, and content creation, leading commercial partnership negotiations and driving social growth, distribution, and revenue. She has also held roles in publicity at Network 10, BBC and ITV, working across franchises including The Bachelor, MasterChef Australia, and I’m A Celebrity…Get Me Out of Here! for ITV UK.

Kirsty leverages her deep understanding of both traditional television and digital platforms to empower creators—helping them tap into the nearly $3 billion USD Meta paid out to creators in 2025.