How do you make films pop in a fast paced and cluttered theatrical landscape? How are marketing methods evolving in the face of ongoing audience fragmentation? What role do producers have to play in building their own audiences — or should they just stick to their knitting? Three audience building experts share their real-life success stories on how to identify, scale and maintain long lasting relationships with niche audiences.
Mark Montefiore, President of fast-growing Canadian indie production house New Metric Media, will explain how his team have built dedicated fanbases for their titles using innovative strategies involving live shows, craft beer and customisable merchandise.
Kristy Matheson, ACMI’s Director of Film Programs, will reveal insights from her recently completed Natalie Miller Fellowship research project. She looked into how international cultural and film institutions are staying relevant through targeted curatorial strategies, embracing diversity and leaning into their local communities — and are thriving.
Marc Wooldridge, who until recently was Managing Director of Twentieth Century Fox Film Distribution for Australasia, will discuss how well made and well positioned ‘non-traditional blockbuster’ titles — such as Three Billboards Outside Ebbing Missouri and The Favourite — have outperformed other cinema releases with much bigger production and marketing budgets.
Moderator and Producer:
Chris Kamen, Digital Producer