How do you pitch a TV show that you can’t watch on a TV?
Mobile phones are about to surpass television as the technological medium attracting the most time from adults. Snap Originals has capitalised on this hunger for digital short form video content by commissioning a slate of originals that features interactive experiences the audience can step into and share.
Snap Inc are by no means the only platform exploring mobile as a disruptive and innovative distribution platform, with Facebook Watch, IGTV, new market entrant Quibi and even local broadcaster the ABC, all espousing social media filmmaking and vertical content as a legitimate (and lucrative) medium.
Vertical content can indeed be a powerful storytelling tool – it’s immersive, intimate and immediate - providing a rare, direct connection with the audience. However, understanding how stories can be told via a digital interface also presents its own unique challenges. From inventing new script templates, to blurring the lines between cast and crew, to defying traditional filming and editing conventions, the entire process is unprecedented.
Join the creators behind ten-episode Snap Original series Two Sides and the ABC’s seven-part narrative series Content, as they share their insights into developing, writing, directing and producing stories for this new visual language.
Georgia Kinninmont, Screen Producers Australia
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