Rachael Hammond / ABC
Rachael Hammond is an award-winning Group Marketing Manager for Entertainment/Comedy/Drama/Factual/Indigenous content at the ABC. For almost 20 years Rachael has managed multiplatform marketing and brand strategy in television and media. She has built successful campaign strategies for iconic local brands and platforms including the ABC, ABC iview, Mystery Road, Gruen, War on Waste, local strategy for global entertainment brands like Doctor Who and Top Gear for the BBC as well as kids content including Thomas & Friends and Bob the Builder. Rachael is a passionate brand advocate and creative thinker and highly skilled at connecting producers’ creative vision and network goals with increasingly fragmented audiences.
Join this Speaker’s Roundtable to discuss:
51 MINUTES* is the average time audiences spend trying to find something to watch. Audiences don’t have a fear of missing out anymore - they literally can’t keep up when it comes to consuming content. This makes the job of creative marketing very different to how it was 5 years ago, 3 years ago – even last year. Getting noticed in today’s fragmented world means working much harder, being more nimble and most definitely being more creative. Gone are the days when a 30 second promo will draw a large crowd and with more money being spent on TV content than ever before, our marketing activity must be more relevant, highly targeted, incredibly captivating and minus the heavy sell.
Head along to the first ever creative marketing round table for a chat co-hosted by Diana Costantini and Rachael Hammond.
*2017 Ericsson ConsumerLab Media Report found.
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