What are the current trends affecting the global content business? Leading industry data and research analysts Ampere Analysis puts the international market in perspective and outlines where Australia stands on a global stage. We go in depth on an extended global overview of the trends that have played out over the past year and how these may affect the screen industry looking ahead, analysing the effects of the writers and actors strikes, how AI is challenging creatives, trends in scripted and unscripted content, landscape challenges, and opportunities.