A high energy, fast-paced, curated discussion amongst creatives, funders and commissioners about Brand Australia. Should we market a brand of 'Australian' to the world? What does this mean? Korea, Denmark and others have cut through with a distinct cultural identity for their film and television. What's the mix of craft, ambition and marketing that would get Australian stories cutting through on the global stage? Join the discussion on whether we need an international brand for Australian film and TV. Hosted by Zoe Angus, Director of Industrial & Commercial - SPA, and featuring Julie Eckersley, Head of Scripted - SBS & Special Guests.

Session produced & moderated by Zoe Angus - Screen Producers Australia