Adrian Swift

Head of Content Production and Development
Country (Address)
Adrian is Nine’s Head of Content Production & Development working across the 9Network’s broadcast and digital video businesses.

This is Adrian’s fourth stint at Nine. He has had a long media career, starting as a journalist on the Sydney Morning Herald, before joining SBS as a news and current affairs reporter. He first came to Nine as a reporter and producer at Wide World of Sports. He then had a brief stint back at SBS as Executive Producer of Sport before returning to Nine as the founding producer of the travel series Getaway.

Adrian then spent 12 years in the UK working for Endemol and Mirror Group Newspapers in a variety of executive roles before starting his own production company. Over the past decade, he has held senior roles at both Nine and the ABC overseeing content development for much of what we see, in entertainment terms, on our TV screens. His role involves working with internal teams and external production partners to commission and develop shows that embody the 9Network’s brand and attract audiences on any device. He works across on-air, digital and social media to ensure our program brands reach the biggest possible audience wherever they are.
Adrian Swift