Starting her career in sales for the distributor About Premium Content, she developed an understanding of market trends, broadcaster needs, and the intricacies of successful content distribution. Building on the strength of this experience, she became Head of Acquisition for the company, a role she held from 2021 to 2024.

She has recently joined Federation, a leading European production and distribution company where she works as a Senior Creative Acquisition Manager and specialises in sourcing Scripted English-speaking content.