Elyse Lawson joined the South Australian Film Corporation (SAFC) as Production Executive in 2023, with more than 20 years of experience in production and development of television and feature films in Los Angeles and New York. Previous roles include Director of Development at Anonymous Content and Vice President of Development and Production for Curious Pictures in New York. In addition, she was a Development Executive for Los Angeles and Adelaide Studios-based production company Steel Springs Pictures, and had production roles at VH1 and Columbia Tri-Star Television. Elyse relocated from the US to Adelaide with her family in 2021.