Join us for an illuminating conversation with international guests Lynn Renee Maxcy ("The Handmaid's Tale"), Ali Weinstein (Sustainable Entertainment Alliance), and Patti Miller (Too Small to Fail). Moderated by Catherine Nebauer (Northern Pictures), this panel explores how everything from worldbuilding to marketing strategies can effectively integrate urgent societal issues into compelling, commercially successful entertainment.

Our diverse panel brings expertise from Hollywood writing rooms, sustainability leadership, and successful media impact campaigns to demonstrate practical approaches to embedding meaningful messages into narratives that resonate with mainstream audiences. Learn how social impact stories can achieve both critical acclaim and commercial success across television and film. Presented by Groundswell Giving with support from Minderoo Pictures.

Session produced by Sam Watson-Wood, Groundswell Giving