The creator economy is growing - the market value of the creator economy is set to double by 2027, turning into a multi billion dollar industry. Creators are tumbling into newfound fame every day. They're writing their own shows, growing audiences for inventive formats and wracking up tens of millions of views doing it. And yet, producers and commissioners aren't looking at these names. In this session, you will get to hear from creators, producers and marketers who've seen first hand the power creators can bring to your projects. Learn about how to identify the right creators, what they're looking for in a partnership, and how to leverage their audiences in your marketing strategy. Don't be fooled - this session is about more than just tapping into creators as a marketing tool. We'll explore how creators can be involved in your project from the start - as a writer, director, actor or even a producer.

Moderated by Alyce Adams

Session produced by Michelle Melky, Amplify Media