Alyce Adams is a fan of all things online, using that passion during her time as an Investment and Development manager at Screen Australia in the Online department. Over the course of her eight years with the organisation she oversaw hundreds of web series that reached millions of views, providing creative feedback on projects at all stages from scripting through to release, including audience engagement strategies to best serve changing online audience habits.

At the same time she worked on her own creative projects, writing the world’s first scripted series for release on TikTok in 2020 called Love Songs. The second season was funded by Tinder and in total has amassed over 20 million views. Most recently she has written the audio romcom Sounds Like You, a commissioned Audible Original that released October 2024.