Title
Founder & Company Director
Company
Greenhills Media (Toon Boom Animation)
Company Profile
Greenhills Media is a trusted leader in entertainment consulting and sales, with over 30 years of expertise in international content creation, distribution, and production solutions.
As the official channel partner for Toon Boom Animation in Australia and New Zealand, we proudly provide their award-winning tools—Storyboard Pro, Harmony, and Producer—designed to streamline animation workflows. Partnering with Wacom and MSI, we also offer top-tier hardware tailored specifically for the animation community. Beyond products, we deliver world-class training, support, and educational resources to empower our clients with the skills and technology needed to excel in a competitive and dynamic industry.
Our services cater to studios, educational institutions, and independent creators, connecting them with a global network of studios, broadcasters, platforms, and distributors. With deep roots in the Australia and New Zealand production community, we specialise in facilitating full productions, co-production partnerships, and service work solutions. At Greenhills Media, we are dedicated to empowering animation studios and creatives with the tools, expertise, and networks needed to succeed in the ever-evolving world of media and entertainment.\
mikealdrich@greenhills.tv
+61 499 776 061
Country (Address)
Australia
Biography
30-year career in the entertainment industry, beginning at Sony Music Entertainment Australia as sales executive. Spent eight years climbing the sales and publicity ladder, finished as Promotions Manager/Artists Relations for Colombia Records in Sydney. Moved to London to enter the Television production business as European Content Manager for Sportsbrand, representing highlight shows for ICC Cricket, FIBA World Basketball and ATP Tennis. After 6 years moved to Amsterdam to work for FCCE Entertainment, selling entertainment shows.
Moved home to Melbourne in 2012 to set up Fred Media International Distribution for WTFN productions. Selling Australian content to 176 countries, building a formidable brand that is now the premier Australian distributor in the world. After five years, left to launch Greenhills Media, a sales/consulting business helping independent producers and international partners grow businesses in APAC. Funded and executive produced programs for Nine Australia in partnership with local producers. Started working with Toon Boom Animation in 2019 and became their official partner in 2020, representing their business interest in Australia and New Zealand.
