Sally Aitken is a twice-Emmy nominated director & writer and co-founder of SAM Content. International reviewers consistently cite Sally’s visually arresting style alongside her compassion and wit. She has had two features premiere in competition at the Sundance Film Festival PLAYING WITH SHARKS (Sundance 2021, Disney+) billed as “extraordinary” “visually stunning, enthralling” and named by The Hollywood Reporter as one of the 15 best films of the year and EVERY LITTLE THING (Sundance, 2024) “a shimmering ode to humanity”. A third feature, A CINEMATIC LIFE premiered at Cannes Film Festival where Sally was nominated for the Camera d'Or, and an accompanying 3-part series, STORIES OF AUSTRALIAN CINEMA nominated for an Emmy. More recently, Sally's directing is in narrative works. She is presently in financed story development on her first animated feature SPHEN & MAGIC with Screen Australia and is also developing premium drama series for the global market both as adaptations and drawing on her own original IP.

Sally co- founded SAM Content in 2021 as a creative production entity to produce for others and with a mission to umbrella bold new projects and talent from the Pacific region, creating global stories that draw on robust international co pro financing to amplify the work. To date SAM Content has created and delivered compelling and shocking personal stories, true crime and the joy of childhood for local and international buyers in INCONCEIVABLE (2021 SBS), HUNT FOR THE FAMILY COURT KILLER (2023, Paramount+/Ch10 with Easy Tiger) DESIGNING A LEGACY (ABC), and the Logie-nominated feature documentary on the beloved children’s group, HOT POTATO: THE STORY OF THE WIGGLES (Amazon Prime, SXSW premiere). A “must-watch” with reviewers “absolutely giddy with the film’s vivid and infectious joy”, “revealing insights” and “celebrating the uplifting power of friendship” and “delivering surprises and tears”.

Sally relishes great stories of all types - and her company is actively collaborating with USA, UK, Canada, France and NZ across a wide slate. In 2026 Sally is producing ATOMIC PARADISE a cinematic feature documentary revisiting the scale and iconic imagery of nuclear testing in the Pacific through a global First Nations storytelling lens with acclaimed director John Harvey at the helm, an official Aus-NZ co pro, and she is executive producing TERRA FUTURA an international co-production series directed by Alex Barry and produced by Aline Jacques for ABC and France TV with ZED Productions.