When BIG BROTHER returned in 2025, it didn’t just relaunch, it re‑entered the culture. The result was a breakout audience surge that included the notoriously hard‑to‑reach Gen‑Z, powered by a bold, platform-native approach on TikTok. In this practical case study, The team behind the comeback - the producer, comissioner and partners - break down what worked, what surprised them, and what they they learned.

Expect an honest unpacking of how to build a social-first audience engine around an established IP: aligning creators, commissioners and platform partners; designing content that feels native rather than promotional; building momentum day‑to‑day; and translating attention into sustained viewing, conversation and loyalty. Whether you’re making unscripted, or scripted, this session will give you those insights you need to reach younger audiences without losing the core fanbase. This panel delivers a clear-eyed blueprint for what “digital innovation” actually looks like when it’s executed at scale.

Produced by Leonie Marsh.

More speakers to be announced soon.