Session details

Market Moments: The Art and Science of Pitching
Tuesday, February 9, 2021
12:00 PM - 12:30 PM (AEDT)

Never be nervous about pitching your original series again! Holly will share the results from her biometric research project, the Science of Pitching, to arm participants with pitching skills.

  • Explore the essential elements to how to verbally pitch your original series.
  • Include a compelling opening or hook; a clear premise and outline; a water-tight description of your protagonist.
  • Indicate your series has legs by demonstrating its story engine.
  • Include a passion statement: why you are the best person to tell this story.
  • Examine the essential elements needed in a two page written pitch.


Holly Lyons, Screenwriter, Screenwriting Scriptease

Holly Lyons
Virtual session link