Originating from a very successful career as an advertising photographer 20 years ago, Toia was coerced into directing TV commercials by his clients. They desired to bring his exceptional photographic eye to the small screen and he certainly didn’t disappoint. Toia is now one of the most sought after international directors in the advertising.

Toia is now become hot property after the release of his successful, self funded debut feature film 'Monsters of Man’ Proving that he can deliver huge production value at a very high quality, within very ambitious budgets. Mainly due to his combined skills as Director/DOP & Visual effects artist.

Toia’s main passion is to capture an image that compels and speaks without words. His legendary cinematography skills, vast post-production experience, coupled with this ever evolving mind and machine like work ethics make him the perfect choice for any project. This combination puts him squarely at the fore front of today’s film & television industry.