Alice is the Head of Strategy at Totem, where she works with our partners to realise the commercial and creative potential of our increasingly connected world. Passionate about where media, entertainment and technology intersect, you can find her building new products on Snapchat, TikTok, Facebook, YouTube, Vimeo; or forecasting what’s next for Totem’s clients. She started life as lawyer, before taking up senior strategy roles at global entertainment companies including VICE and Live Nation. In her spare time she’s helped found an art gallery, music festival and made some truly awful short films.