This panel will delve into the critical importance today in particular of understanding your audience when planning a theatrical release. It will explore strategies, insights, and methodologies that filmmakers and marketers can use to ensure their films connect with the right audience at the right time.

Cinema Association Australasia Executive Director Cameron Mitchell will set the scene with an overview of the current global and local cinema landscape, and leading industry luminaries – Todd Brown, Alex Taylor and Greg Denning - with recent local and international case studies will reveal how the filmmakers understanding of audience is core to success in cinemas.

Session moderated and produced by Lori Flekser, in association with the Australian Feature Film Group (AFFG)