For buyers and producers, a strong script is just one part of the equation. What truly moves the needle in today’s market is how a project is packaged — and who’s attached. From marquee cast to key creative elements, the right combination can unlock financing, attract buyers, and position a project for pre-sales and international appeal.

In this session, a panel of top producers, casting directors, and market-savvy creatives will unpack the mechanics of building a sellable package. Discover how casting choices shape not just creative vision, but commercial viability; how agencies and market intel influence packaging strategy; and what buyers are really looking for when assessing a project’s potential. Whether you're developing in-house or acquiring for distribution, this conversation will offer essential insights into assembling packages that stand out — and sell.

Moderated by Tracey Robertson, Hoodlum

Session produced by Jessica Giacco, Screen Producers Australia