This is not a sponsorship discussion, it’s a masterclass in how brands, agencies and broadcasters can co-create high create high-impact entertainment IP through an expanded production village.  RIVALS is one of the most ambitious branded entertainment properties recently created in Australia – an example of how brands are evolving from sponsors to owners of cultural IP. It examines the challenges and opportunities in developing and producing a premium entertainment format that goes  far beyond a traditional brand campaign - from managing a multi agency production village of several commercial partners while delivering broadcast quality and credibility that connects with audiences.

Produced by Lisa Squillace.

Moderated by Peter Andrews.