This is not a sponsorship discussion, it’s a masterclass in how brands, agencies and broadcasters can co-create high create high-impact entertainment IP through an expanded production village.  RIVALS is one of the most ambitious branded entertainment properties recently created in Australia – an example of how brands are evolving from sponsors to owners of cultural IP. It examines the challenges and opportunities in developing and producing a premium entertainment format that goes  far beyond a traditional brand campaign - from managing a multi agency production village of several commercial partners while delivering broadcast quality and credibility that connects with audiences.

Produced by Lisa Squillace.

Moderated by Peter Andrews.

More speakers to be announced soon.