Sinéad Stimpfig is the Head of Commissioning and Acquisitions at Virgin Media Television. She is responsible for shaping and implementing VMTV's commissioning and acquisitions strategy across all genres for all platforms. Since joining VMTV in 2020, she has commissioned international drama co-productions, such as Redemption and Faithless, as well as groundbreaking factual series, including First Timers on the Frontline and The Brain Doctors. She has championed new original Irish formats, including Dinner with the Enemy and Help Me Buy a Home and delivered local versions of international hit formats, such as Gogglebox Ireland and The Assembly.