Rachelle Villaluna is the Executive Director of the Film Development Council
of the Philippines (FDCP) with over 10 years of experience working on
evidence-based policy development including; research, interdisciplinary
policy analysis, strategic planning and assessments, government affairs and
international relations.
In her stint at FDCP, she spearheaded various programs including the drafting
and implementation of the FDCP-Strategic Performance Management System
(SPMS), film market research focusing on understanding Filipino audience
habits and preferences, and the development of the Philippine Film Industry
Roadmap, among others. She also negotiated co-production agreements with
France and Spain to open opportunities for collaboration between Filipino
filmmakers and their French and Spanish counterparts. Her current goal is to
support initiatives that would ensure sustainability of FDCP programs that are
more inclusive, equitable and globally progressive.
Prior to joining FDCP in 2019, she worked at the Department of National
Defense for over 4 years, handling bilateral and multilateral defense
cooperation. She graduated from the University of the Philippines (cum laude)
in 2013 and attended a short course on ASEAN Public Sector Leadership at
University of Wellington in New Zealand in 2017.