Session details

Hammering Out a Format
Thursday, February 18, 2021
12:00 PM - 12:45 PM (AEDT)
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Factual formats are the one of the most popular genres worldwide and one of the most important tools for legacy broadcasters to maintain audience share through ‘water cooler’ conversations in person and on social media. Every year Australian production companies bring home new formats from overseas and remake them here. But how do we originate them here and sell them to the rest of the world?

In this case study of Are You Tougher than your Ancestors? - commissioned by the ABC - we follow the journey of a format from initial hammering out, through to developing episodes, sourcing cast, production, and preparation of the bible for international sales.


Ben Ulm, Head of Reality & Factual, ITV Studios Australia


Owen Johnston, Lead Programmer, SPA


Amanda Isdale, Development Executive, ABC

Vanna Morosini, Writer & Producer, Flying Kite Pictures

Bernadette O’Mahony, Head of Content, ACTF

Vanna Morosini Amanda Isdale Bernadette O'Mahony
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