The 14-18 age group is one that is often overlooked - they have moved beyond our successful children’s content, but they are not adults either. Yet very little content has traditionally been made specifically for a Young Adult (YA) or Teen audience in Australia.
Now in 2022 two new local series will launch for this age group. Does this suggest this audience might be a new opportunity for producers? What is YA content? And how do you make a program that is authentic for this audience? This session will look at the very different origins and pathways to the screen of the Heartbreak High reboot and More Than This, and explore how they came about, how you create something that this age group will relate to, and why this audience is important.