Speaker Details

Full Name
Joseph Maxwell
Special Broadcasting Service (SBS)
Head of SBS Unscripted
Country (Address)
Joseph joined SBS in January 2012 as Commissioning Editor before becoming Head of Documentaries in 2016, and then Head of Unscripted in 2022. His slate of shows at SBS includes Alone Australia which became the breakout TV hit of the year when it premiered in 2023, and is also SBS’s most successful original series. He has also overseen returning series for SBS such as Who Do You Think You Are?, Filthy Rich and Homeless and Every Family Has a Secret, as well as landmark documentary series such as Addicted Australia, See What You Made Me Do, Asking For It, and the Logie-Award winning The Australian Wars. He has also overseen the launch of SBS’s successful single documentary strand, Australia Uncovered, now in its third season, and from which a number of films have been recognised with critical acclaim and major industry awards, including Strong Female Lead and Our African Roots.

Prior to SBS, Joseph developed, directed and produced high end, prime time documentaries for most of the major broadcasters in the United Kingdom.
What we're looking for from Ready, Steady, Pitch!


The SBS Charter informs all that we commission, and we seek projects that explore and reflect diversity in all its forms at their core. Our Unscripted slate at SBS includes factual programs, documentaries, food, entertainment, and history but from a lens of contemporary issues and identity. We’re looking to create moments that cut through, start national conversations and spark debate, and have meaningful impact. We’re seeking shows that offer a unique or provocative way of tackling subject matter, whether it’s through approach, tone, talent, style and format. We want ambitious and noisy ideas that provide an important contribution to the national conversation, as well as projects that entertain and delight. We have a dynamic and unique unscripted slate and are looking for shows that contribute to the breadth and depth across our offering, all underpinned by our unique purpose as a broadcaster at SBS.