AFTRS Program Convenor and Head of Screen Business, Peter Herbert, is an experienced screen practitioner with a career as a Producer, Writer and Media Consultant, with major credits including popular comedy and drama series; online content; and entertainment, event and conference producing. Credits include: comedies and dramas; Acropolis Now, The Comedy Company, The Flying Doctors; events such as Pinot at Cloudy Bay, Forage at Cloudy Bay, Cloudy Bay’s, The Shack, the TV Week Logies; media conferences such as Screen Producers Australia’s key industry conference, SCREEN FOREVER, and the National Screenwriters Conference. Peter has strong international experience working in senior executive, management and creative positions for major Australian, American and British media companies. Broadcasters include Seven Network, ABC, SBS Nine Network, Network Ten, Comedy Central in the US, Paramount Comedy Channel, the BBC, Channel 5 and Sky in the UK. He has created and/or co-created highly successful and internationally prestigious annual events on the comedy calendar - The Melbourne International Comedy Festival Charity Gala, and The World Comedy Tour. Peter has created original programs and formats, successfully selling his own work around the world. As Head of Screen Business, Peter teaches the Master of Arts Screen: Business, which has been running since 2007. An industry facing course, the MASB focuses on current best practice in creative leadership, financial management and strategic innovation. Through the program, Peter has led Screen Business and Leadership programs in Singapore, Thailand and Malaysia, and delivered numerous short courses and webinars across the region.