Head of BBC Children’s Content & Programming Strategy
Anna joined the BBC in the autumn of 2021 as BBC Children’s Head of Content and Programming Strategy. She is responsible for managing content and programming strategies for video output across CBeebies, CBBC and BBC iPlayer.
Anna oversees the teams responsible for planning and scheduling all Children’s and Education video content on CBeebies, CBBC and BBC iPlayer as well as the department’s YouTube channels and CBeebies House and CBBC HQ presentation. In her time at the BBC Children’s Anna shaped and leading the implementation of the growth strategy for young audiences on iPlayer.
Previously, Anna headed up Content & Programming Strategies for Disney Channels in Europe, the Middle East and Africa. She led Programme Planning, Media Planning and Scheduling for 16 Disney Junior and Disney XD channels and worked on the content transition strategy from linear to on demand ahead of the launch of Disney+.
During her 13 years there, she worked on the pan-regional Disney Junior channel launch and helped to grow a multitude of Disney, Marvel and Lucasfilm franchises, deploying children’s TV content across Disney Branded Channels multiplex and video-on-demand services.
What we're looking for from Ready, Steady, Pitch!
On-demand Focus for BBC Children’s Content; Family and Co-viewing content
At BBC Children’s are passionate about serving the highest quality content to British Children. To us, this means having the broadest catalogue of content spanning all genres, age kids groups and all themes. We aim to have something for everyone, and to bring children and families together with big content moments. Following the years of COVID, it is more important than ever that we bring the world to the UK, and the UK to the world, for young audiences.
The move to an on-demand based publication and commissioning strategy means that we are looking for content to expand our catalogue in new directions and build on our already successful brands and themes. In 2023 we are all about what is new, exciting and bringing different ideas, perspectives and experiences to the audience. We are looking for features/limited series/titles that will reach a conclusion and live online.
SCREEN FOREVER is proudly supported by the Queensland Government, through Screen Queensland.
Screen Producers Australia respectfully acknowledges the people of the Yugambeh language region, the traditional owners of the lands on which we met. We thank the traditional custodians for welcoming us all onto their lands.
We acknowledge and pay respects to them and all their descendants both past and present. We also acknowledge the many Aboriginal people from other regions as well as Torres Strait and South Sea Islander people who now live in the local area and have made an important contribution to the community.