There’s no doubt we have entered the Age of YouTube, so how does a production company navigate audience fragmentation, online viewing habits and all the different platforms. TikTok or YouTube? Is Facebook relevant? Do people watch scripted and documentary content on Instagram?

Bringing together some Big Brain Experts in Online Content, this panel will cover not just the creative, but the business elements that Australian production companies should be focusing on to diversify their output and take advantage of this changing landscape. Areas such as monetisation, the value of views, audience loyalty, how broadcasters and YouTube work in tandem and more will be discussed.

Session produced and moderated by Lee Naimo, Haven't You Done Well Productions