Micro‑dramas are no longer a fringe format. Fueled by mobile‑first viewing, platform algorithms, and creators who can capture an audience’s attention in mere seconds, micro‑dramas are emerging as one of the most commercially promising storytelling categories in global entertainment. Are they a sustainable business opportunity or just hype?

This session examines the rapidly expanding economic and creative opportunity behind micro‑dramas: who’s commissioning them and how they make commissioning decisions, and how to get a foothold in this burgeoning segment. We’ll explore monetisation & cost management strategies and explore the broader ecosystem of micro dramas. We will unpack what makes a micro drama creatively successful, what budgets and workflows look like in practice, and how producers can leverage talent, IP, data and speed‑to‑market to compete in this fast‑moving space. This session offers a clear business case and a blueprint for why now is the perfect time to think small to grow big.

Produced by Aven Yap.

Moderated by Kaytee Elliot.