Session Details: SCREEN FOREVER 40

Name

Data, Story, Impact: Social Strategies that Work

Date & Time

Wednesday, April 29, 2026, 2:45 PM - 3:30 PM

Speakers

Michelle Melky, Screen Australia
Jamie Searle, Snack Drawer
Nadine Bates, Like A Photon Creative

Description

What does a strong social media strategy really look like? How can you use social media to understand your audience and build excitement for your new projects and your library of existing properties? We unpack some of the jargon and acronyms, explore performance insights and the differences & opportunities within the expanding ecosystem of platforms and channels and strategic pathways. In this session you will get insider knowledge that will make your social strategy competitive in a rapidly evolving landscape.

This panel is moderated by Michelle Melky. This panel is produced by Screen Australia.

More speakers to be announced soon.

Location Name

Event Centre - Southport 3 Room

Full Address

The Star Gold Coast
1 Casino Dr
Broadbeach QLD 4218
Australia

Session type

Panel

Brought to you by

Screen Australia

Genres

Feature Film, Marketing and Distribution, Social Media

Screen Producers Australia respectfully acknowledges the people of the Yugambeh language region, the traditional owners of the lands on which we meet. We thank the traditional custodians for welcoming us all onto their lands.

We acknowledge and pay respect to them and all their descendants, both past and present. We also acknowledge the many Aboriginal people from other regions, as well as Torres Strait and South Sea Islander people who now live in the local area and have made an important contribution to the community.

Navigation