AI is no longer an abstract future concern for the screen industry— it is already embedded in daily decision making that impacts on a complex ecosystem of producer relationships: commissioners, financiers, distributors, creatives, cast and crew, rights‑holders and audiences.  The panel will explore what is genuinely new about AI, what builds on earlier work tools and practices, the technological, industrial and market shifts, and how AI is already being used as a tool in screen production and business practice.  

Expect discussions around industry concerns and advancements in an environment where AI adoption is accelerating, and the rules are still being written.

Produced and moderated by Samantha Turi.