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Thursday, February 18, 2021
12:00 PM - 12:45 PM (AEDT)
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Social media has disrupted traditional pathways for content creators and created whole new opportunities and methods of storytelling utilising user generated content. What strategies do content makers need to employ? How do you write for micro programs on YouTube, Instagram, TikTok, Snap et al? And then how do you market it?

Every day, people watch more than 1 billion hours of video on YouTube, and the huge popularity of TikTok has seen creators build an audience quicker than ever. Do strategies like having a cast with a strong social media following help? What’s more valuable – likes, comments or subscribers? Is it worth paying to promote content online?

Stay ahead of the trends with our panel of digital natives as they discuss creating narrative content for an online audience in 2021.

Moderator & Producer

Lee Naimo, Senior Investment Manager – Online, Screen Australia


Hayley Adams, Producer, Passionfruit Bites

Jackson Lapsley Scott, Development Executive, Unless Pictures

Jenny Zhou, Writer & Producer, Celebration Nation

Hayley Adams Jackson Lapsley Scott Jenny Zhou
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