Session details

Another Brick In The Wall
Thursday, February 18, 2021
2:45 PM - 3:30 PM (AEDT)

How to plan a story universe, hide easter eggs, and launch products across multiple platforms.

Japanese games giant Bandai Namco has recently acquired Reflector Entertainment, a Montreal based studio employing over 150 creatives. Reflector was founded in 2016 by Alexandre Amancio (Assassins Creed) and Cirque du Soleil founder Guy Laliberté.

Alexandre’s vision is to create original Story worlds which can be exploited across a variety of media, including videogames, novels, podcasts, movies and more for a global audience. The studio's first Storyworld is Unknown 9, a "paranormal mystery" about a set of 9 immortal beings that "hold the keys to humanity's greatest mysteries."

Join the creatives behind this massive project as they discuss the concept bible, rules, decisions behind the stories used for the novel, podcast, and story book, IP management, production and release timeline, and marketing strategies. Will this multi IP approach be a game changer?


Jessica Giacco, Programmer, SPA


Owen Johnston, Lead Programmer, SPA


Alexandre Amancio, CCO & Founder, Reflector Entertainment

Layton Green, Author, Unknown 9: Genesis

Jessica Kincaid, Author, Unknown 9: Out of Sight

Alexis Ottier, IP Producer, Reflector Entertainment

Tomas Street, IP Narrative Director, Reflector Entertainment

Brandon Thomas, Author, Unknown 9: Torment

André Vu, Head of Marketing, Reflector Entertainment

Alexandre Amancio Layton Green Jessica Kincaid Alexis Ottier Tomas Street Brandon Thomas André Vu
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