How to plan a story universe, hide easter eggs, and launch products across multiple platforms.
Japanese games giant Bandai Namco has recently acquired Reflector Entertainment, a Montreal based studio employing over 150 creatives. Reflector was founded in 2016 by Alexandre Amancio (Assassins Creed) and Cirque du Soleil founder Guy Laliberté.
Alexandre’s vision is to create original Story worlds which can be exploited across a variety of media, including videogames, novels, podcasts, movies and more for a global audience. The studio's first Storyworld is Unknown 9, a "paranormal mystery" about a set of 9 immortal beings that "hold the keys to humanity's greatest mysteries."
Join the creatives behind this massive project as they discuss the concept bible, rules, decisions behind the stories used for the novel, podcast, and story book, IP management, production and release timeline, and marketing strategies. Will this multi IP approach be a game changer?